Hi! I’m David Anderson. I want to help you become a content strategist. If you are content strategist already, I want to help you do your work better.
Content strategy is the glue that binds all parts of producing a website together. Attention, Message, Action is all about making you a better, more effective content strategist.
What You’ll Find Here
Useful and actionable advice about:
- how to become a content strategist and
- tools, tips and techniques for “doing” content strategy
You won’t find fluff, filler, or lightweight content. I won’t waste your time.
Who Am I?
By day, I’m the content strategist at the University at Buffalo’s School of Medicine and Biomedical Education. My web team produces websites based on solid, actionable content strategy.